You Do Not Need To Be Turkish, To Be Seller in Amazon Turkey

You Do Not Need To Be Turkish, To Be Seller in Amazon Turkey

Are you ready to embark on an exciting shopping adventure? Welcome to the world of Amazon Turkey (Turkish Amazon), where the possibilities are endless. Whether you’re in search of the latest tech gadget, a trendy fashion item, or a must-have kitchen appliance, Amazon Turkey has got you covered. In this shopper’s guide, we will take you through the ins and outs of navigating the Turkish Amazon marketplace, helping you find the best deals and products, all within the comfort of your own home.

With a wide range of categories to explore, finding what you need has never been easier. Discover exclusive deals and discounts that will leave you smiling from ear to ear. From fashion and beauty to electronics and home decor, Amazon Turkey offers a vast selection of products to suit every taste and budget.

Despite its emerging status, compared to its equivalents Turkey is one of the countries where Internet usage is actively adapted in daily life.E-Commerce, including but not limited to Amazon Turkey (Turkish Amazon) is part of this statistics.


According to the “Digital in 2018 Report” of HootSuite 70 per cent of Internet users in Turkey believes that Internet is useful rather than harmful.

  • 3 million of the country’s population (total population is nearly 82 Million) use the internet.
  • The number of mobile internet users is 51.5 million.
  • The number of active social media users reached 51 million.
  • The number of mobile phone users has reached to 73 per cent of the population with a total of 59 million.
  • The number of people using social media from mobile has reached 44 million.
  • Mobile phone usage in Turkey is 98 per cent, 77 per cent use smartphones and computer usage is 48 per cent.
  • Turkey on any device in a total time of 7 hours spent on the Internet, the time spent on social media is 2.5 hours.
  • 84 per cent of internet users are online every day.
  • 62 per cent of Internet traffic and 36 per cent of mobile devices come from desktops and laptops.
  • 56 per cent of Internet users search a product on the internet and 43 per cent of them make purchases.
  • The number of people shopping online was 31.7 million.

The last two items of the research reveals that, besides the usage of Internet, the shopping over Internet is increasing in Turkey as well.

Turkish Statistics Revealing the Oppurtunity for the Potential of Amazoın in Turkey

The recently published official Turkish statistics from TUIK (Turkish Statistical Institute) supports such findings. According to TUIK, the proportion of individuals in the 16-74 age group who ordered or bought goods or services for personal use over the Internet was 29.3 percent in the twelve-month period of April 2017 and March 2018. In the same period of the previous year (March 2016 – March 2017), this rate was 24.9 percent.

The biggest e-commerce site Amazon discovered the potential of Turkey and recently launched Amazon Turkey.

Amazon Turkey Country Manager Sam Nicols stated that,  “we are excited to offer our millions of products with more than a thousand local dealers in Turkey. In the coming months, we will be increasing our delivery options and our range of products and we will develop our activities in Turkey in order to provide the best customer service, ”


With a wide range of categories to explore, finding what you need has never been easier. Discover exclusive deals and discounts that will leave you smiling from ear to ear. From fashion and beauty to electronics and home decor, Turkish Amazon offers a vast selection of products to suit every taste and budget.

Amazon Turkey provides several benefits to shoppers. Firstly, it offers a convenient and hassle-free shopping experience. With just a few clicks, you can browse through thousands of products and have them delivered right to your doorstep. No more long queues or crowded shopping malls.

Secondly, Amazon Turkey is known for its competitive prices. You can often find products at lower prices compared to traditional brick-and-mortar stores. Additionally, Amazon Turkey frequently offers special promotions and discounts, allowing you to save even more money.

Lastly, Amazon Turkey provides a trusted and secure platform for online shopping. They have a reliable customer support team that is ready to assist you with any queries or concerns. Furthermore, they have a robust refund and return policy, ensuring that you are satisfied with your purchases.

In conclusion, shopping on Amazon Turkey offers numerous benefits, including convenience, competitive prices, and a secure platform. Now that we’ve explored the advantages, let’s dive into the process of creating an Amazon Turkey account.


Amazon Turkey has 20 different categories and more than 45,000 domestic enterprises as “seller”. Amazon offers a free delivery option for orders of 150-TL and more.

With a wide range of categories to explore, finding what you need has never been easier. Discover exclusive deals and discounts that will leave you smiling from ear to ear. From fashion and beauty to electronics and home decor, Amazon Turkey offers a vast selection of products to suit every taste and budget.


Amazon Turkey has 2 different delivery options: standard delivery and express delivery. In standard delivery, the products are delivered in 2-3 working days for Istanbul, Ankara, Izmir and Bursa. Other cities this period is 3-5 working days. 3-7 working days in rural areas. In the standard method, the shipping fee is 4.90 TL per delivery.


Creating an Amazon Turkey account is a simple and straightforward process. Follow these steps to get started:

1. Visit the Amazon Turkey website.

2. Click on the “Sign In” button located at the top right corner of the homepage.

3. Select “Create your Amazon account” from the drop-down menu.

4. Fill in your personal information, such as your name, email address, and phone number.

5. Choose a secure password for your account.

6. Review and accept the terms and conditions.

7. Click on the “Create your Amazon account” button to complete the process.

Once you’ve created your account, you can start exploring the wide range of products available on Amazon Turkey. The next section will guide you on how to navigate the Amazon Turkey website effectively.


  1. Credit Card
  2. Phone Number
  3. Company Registration Information
  4. Primary Contact Person Information
  5. Bank Account Information

The company registration information seems one of the most difficult conditions in the list. You can find more information on opening a company in Turkey at our main page.



Varying commission rates in each category and product allow sellers to double-check their products. You can change the prices of the products you offer for sale within the commission rates İN 2023. You can see the commission rates and categories  for 2023 from the list. In this way, you can change the price by recalculating the profit you make from the products you offer for sale. Suc rates may change from time to time so please always check at Amazon Turkey official web site as well.

  • Camera 8.5%
  • Televisions and Home Theater Systems 10%
  • Mobile phone 10%
  • Clothes 15%
  • Computer 6%
  • Electronic 6%
  • Electronic Accessories %11th
  • Personal Care Devices 13.6%
  • Con struction market12.7%
  • Kitchenware and Decoration 15%
  • Garden 10%
  • Furniture 20%
  • Kitchen (Small Appliances) %11th
  • White Goods 7%
  • Toys and Games 10%
  • Books 10.2%
  • Baby Products (Except Clothing) 10%
  • Office Products %12
  • Sport 10%
  • Shoes, Handbags and Shoe Accessories 15%
  • Watches 15%
  • Suitcases and Travel Accessories 15%
  • Beauty 12.7%
  • Health and Personal Care %11th
  • Food products 12.7%
  • Video Game Consoles 8.5%
  • Video games 10%
  • Automotive and Motorcycle 7%
  • Pet Products 12.7%
  • Musical Equipment and Instruments 10%
  • Everything else 10%

You can take these commission rates into consideration when determining your pricing policies at Amazn Turkey. You can also diversify the products you aim to sell in 2023 according to these commission rates. In this way, it becomes possible for you to make high profits.

Although the commission rates are valid for 2023, there will be a significant decrease in these commissions during the Amazon Prime Day event. Low commission rates are charged in this event, which is held once a year. By increasing your product stock closer to the event period, it becomes possible to make maximum profit with low commission rates.

Competitors of Amazon Turkey

Amazon Turkey has very important competitors in Turkey as well as in the world. The most important one among these is Trendyol, which was acquired by Alibaba Group. It would not be wrong to say that Trendyol dominates the e-commerce sector in Turkey. One of its other competitors is Hepsiburada. Hepsiburada is the first choice of customers who shop via e-commerce, especially in some sectors.
Amazon Turkey, with its international recognition, is preferred by Turkish customers in e-commerce, where trust is very important. However, since Amazon Turkey’s adventures date back further, they are tough competitors for Amazon Turkey.
On the other hand, Amazon Turkey’s competitors are important not only for buyers but also for sellers. Generally, when e-commerce sellers establish a company, they take part in all known  marketplaces, not just in one medium.
One of the questions that comes to sellers’ minds is that different prices are applied in different marketplaces. There is no legal obstacle to this, and it does not seem possible for marketplaces to impose a restriction on this situation, in accordance with the general rules of competition law. Naturally, sellers determine their own price policies according to the commissions applied by the marketplaces.


According to FO Consultancy in Turkey, foreign people can establish a company without the requirement of a local Turkish Partner.  The most advised company type for foreigners is LLC. LLC, can be established with a single partner and without the requirement of a resident permit.

To establish a LLC, you do not need to come to Turkey physically at the establishment phase. The process can be completed by a PoA (Power of Attorney) provided by the entrepreneur. Also, the below documents are required ;

  1. Power of Attorney for Company Formation
  2. The form of address declaration
  3. Passport photo of the shareholder
  4. Passport copy 4 pcs, officially translated to Turkish

All the above documents are required to be approved by Turkish consulate.

To establish a company an office is required. Virtual office is acceptable by Turkish law.

If you are going to live in Turkey, you also require having a resident permit. This is a separate process. However, for opening a seller account in Amazon Turkey at the moment being resident in Turkey is not mandatory.

In the final analysis, it can be said that, being a seller in Amazon Turkey has a good potential for an entrepreneur. However, you cannot complete the whole process online, there is just one obstacle which is establish a company in Turkey.  The famous American Politician Frank A. Clark, says that “If you can find a path with no obstacles, it probably doesn’t lead anywhere.” In our case, I believe this small obstacle will lead you a market full of opportunities.

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